Skipping the “middle man” is becoming more and more attractive, especially when it’s clearly reflected in the price of a product. And their 100 Sleep Guarantee makes it easy to say “Hell yes! I will try this out!” They cost a fraction of most mattress… and let’s face it, people DO price shop. They highlight scientific backgrounds, not something most mattress companies bother to do. #2 – Great Price, Science, and Refund Policy Aren’t we all? They got us good with a commercial that clearly explained what set them apart… using Goldilocks and a few raw eggs. Stand Apart Brand Qualities: #1 – Hilarious Commercials I’ll explain more, with the intention that not only do you check out Purple for their goods, but you also get some inspiration for your marketing strategies! We started seeing these funny little commercials pop up all over the place and we gave it a watch, fell in love, and have been in Purple Heaven ever since. So of course the powers of the internet alerted all sorts of companies what we were up to (yes, you can do this for your business, too!). We had been searching for a mattress because we were still on my lumpy double bed from high school – not cool. My hope is that you’ll start to look around you in a different way: getting inspiration wherever you go, using your dollars to vote for the best (aka purchasing with purpose and passion), and hopefully discover some new brands yourself! Today’s #BrandsILove: PURPLE!Īdrian and I discovered Purple in much the same way brands have been discovered for years and years: Advertising! Some of them might make sense to you, others are purely personal.
I categorize my favorites by a few different qualities.
Go purple mattress goldilocks series#
This #BrandsILove series highlights some of my absolute FAVORITE brands. We know how much work it takes to make something amazing – from the copy and content to the images and feel of a rockin’ brand.Īs someone who helps other business owners with branding – I’m constantly on the lookout for the best brands and companies (as well as the worst) to learn more strategies, connect with other successful entrepreneurs, and align myself with the best. As business owners, we have rare insight into what makes businesses and brands stand out.
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